The X Future
Cupertino, CA, USA
Use Case Collaborators
Devanshu Bansal
Cofounder
Champion
db@thexfuture.com
Enabling brands to measure marketing impact on the revenue
Published
Last Updated: Wed Jun 15 2022
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Problem Statement
The corporation’s marketing costs are spread across different marketing channels but it may not know which are the driving factors. A corporate might use different conversion pixels but it is difficult to find the data which is required. They need an unbiased multi-touch attribution platform that can help them maximize their return on ad spend by connecting a broad range of advertisement campaigns to their impact on customer acquisition and also help the brand to understand customer conversion potential by building a customer journey map for each client. To collect data from their marketing campaigns, a corporation needs to have the correct marketing strategy in place which will help in increasing their marketing returns. A corporation should focus on investing in a solid ROI evaluation process today for more effective marketing and sales tomorrow. The corporation can understand the impact of various marketing strategies by leveraging data and machine learning to deliver campaigns that help them achieve its brand’s goals more effectively and help its advertisers increase visibility and customer lifetime value.
Description
What are we looking for:
- An attribution solution which assists businesses with measuring marketing and advertising impact on revenues by analyzing various marketing elements like TV, digital and other's impact on sales.
- A solution that can track ads work and decide where to allocate their budgets appropriately to maximize their marketing ROI.
- A video aggregation and analysis tool that can help marketers to optimize their marketing spending and engage with their target audience.
- A solution that can harness behavioral insights and predict customers conversion potential.
- A platform that provides SKU level profitability in real-time, provides automatic CAC (Customer Acquisition Cost) and ROAS (Return on Advertising Spend) reporting, gain insights, and generate automated marketing reports.
- A tool that allows users to collect data points from multiple sources to provide business insights using machine learning technologies and with the help of predictive models can help the corporation target its marketing campaigns.
What we want to achieve from this:
- Understand the impact and reach of the marketing campaign, allowing the corporation to find the optimal amount of exposure and determine what is and isn't working about its advertising strategies.
- Optimize marketing spend to engage with the target audience and predict customer conversion potential.
- Measure the impact of marketing spend on revenue by analyzing attribution across channels like social media, TV, digital, and others.
- Confidently predict the revenue outcome and the cost of acquiring a customer across different channels
- Understand the correct and efficient way to market their product which in turn will lead to an increase in their marketing ROI.
- Understand what matters now, and predict what will matter next, giving businesses the daily predictive intelligence they need to adapt strategies and maximize their opportunities