Problem Statement

Identifying innovative and new methods to collect data from organized and unorganized, in-store and e-commerce sales channels, to help the brand predict product demand, consumer behavior and shopping patterns, performance of sales promotions and marketing campaigns. The company is looking to use deep learning and artificial intelligence to perform price elasticity and sensitivity analysis for the impact on sales due to change in various factors like Covid, seasonality, distribution, supply chain, strikes, stockout etc. And diagnose the factors which are leading to changes in conversion, profit, and margin.