The X Future

Open Call for innovation

Published: Tue May 10 2022

Helping D2C business provide faster delivery and omnichannel fulfillment


Retail, e-commerce



Logistics and Supply



AI (Artificial Intelligence)


Problem Statement

Delay in delivery is a key bottleneck that hinders CPG businesses from adopting D2C channel over traditional channels. The delay between ordering and delivery is a crucial factor that has hindered D2C from emerging as the most preferred choice of commerce for brands. D2C requires a logistics setup that differs substantially from what supply-chain managers at most consumer brands are used to. Most D2C brands find themselves in a challenging situation where they were unable to ship to their customers within expected delivery times. The root cause of the problem is that while having customers across different geographies, shipping of the products is done usually from local warehouses. This leads to only customers in close proximity to the warehouse receiving their orders on time.

The X Future uses this open call to find proposals that address challenges faced by the company today. It gives you the opportunity to present your solutions to our innovation team and internal stakeholders.

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