Problem Statement

Brands and product manufacturers are increasingly turning to direct-to-consumer marketing in e-commerce to transform the way they sell. With direct ownership of the customer relationship, D2C brands have the unique ability to offer a more engaging online experience, one that makes their customers feel heard. At the same time, they struggle to develop an engaging and unified customer experience. The process is data-driven and requires bringing together a lot of components to derive actionable insights. Delivering real-time customer experiences is complex, difficult to achieve and nearly impossible to optimize. With contextual information typically limited to a single channel, brands struggle to provide personalized experiences in the right place at the right time, and therefore, negatively impact customer satisfaction and loyalty.