The X Future

Open Call for innovation

Published: Thu Apr 28 2022

A tool that enables brands to deliver extraordinary Customer Experience at every customer interaction


Retail, e-commerce



Marketing & Sales



AI (Artificial Intelligence)


Problem Statement

The rise in direct-to-consumer brands has sparked the modern evolution of customer service, where customers, now more than ever, are at the center of the brand experience. With direct ownership of the customer relationship, D2C brands have the unique ability to offer a more engaging online experience, ones that make their customers feel heard. At the same time, they struggle to develop an engaging and unified customer experience. The process is data-driven and requires bringing together a lot of components to derive actionable insights. Delivering real-time customer experiences is complex, difficult to achieve and nearly impossible to optimize. With contextual information typically limited to a single channel, brands struggle to provide personalized experiences in the right place at the right time, and therefore, negatively impact customer satisfaction and loyalty.

The X Future uses this open call to find proposals that address challenges faced by the company today. It gives you the opportunity to present your solutions to our innovation team and internal stakeholders.

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