Problem Statement

As markets become more saturated, it is critical for brands to implement competitive intelligence (CI) to empower better decision-making and execution. It is difficult to predict our competitors' next move and stay ahead of them to better prepare our own business for changes in the market or an evolving industry. With increased business activity, the expectations of customers are increasing too. Customers now expect faster delivery of products and services, as well as quicker communication. Organizations have too much data on their hand, and no time to identify which of it is relevant. We need to find a tool to use this data to identify challenges, advantages and white spaces to build a strategy that creates competitive differentiation