Problem Statement

Corporates strive to develop and produce exactly what customers want, when they want it — and to accomplish all of that with no risk of overstocks. Developing and launching a new product is one of the most longest, expensive and riskiest efforts for any corporate. It’s not uncommon for them to invest heavily in the development effort and then do a haphazard job when it comes to the launch phase. There’s a lot of moving parts to successfully bringing a new product to market. Executing a successful product launch is now getting increasingly challenging for corporates given customers’ quickly changing preferences, the heterogeneity of their demands and the resulting micro-segmentation of many product categories. The complexities of it range from developing a compelling value proposition and positioning platform, segmenting your audience, knowing your buyer, their personas, and figuring out the customer buying process. Corporates are in need of an innovative and data integrated product launch plan that factors for a better understanding of customer needs, their preferences, identifies the right market and shortens the product to market cycle.