The X Future

Open Call for innovation

Published: Fri May 06 2022

Enabling brands to measure marketing impact on the revenue

Industry

Any Industry

Function

Marketing & Sales

Technology

AI (Artificial Intelligence)

+2

Problem Statement

The company’s marketing costs are spread across different marketing channels but the company may not know which are the driving factors. A company might use different conversion pixels but it is difficult to find the data which is required. They need an unbiased multi touch attribution platform that can help them maximize its return on ad spend by connecting a broad range of advertisement campaigns to their impact on customer acquisition and also help the brand to understand customer conversion potential. By knowing the impact of different marketing campaigns the company can help its advertisers boost exposure, which in turn increases sales and ultimately provide a better return on ad spend by identifying the proper mix of marketing channels.

The X Future uses this open call to find proposals that address challenges faced by the company today. It gives you the opportunity to present your solutions to our innovation team and internal stakeholders.

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