Problem Statement

The corporation’s marketing costs are spread across different marketing channels but it may not know which are the driving factors. A corporate might use different conversion pixels but it is difficult to find the data which is required. They need an unbiased multi-touch attribution platform that can help them maximize their return on ad spend by connecting a broad range of advertisement campaigns to their impact on customer acquisition and also help the brand to understand customer conversion potential by building a customer journey map for each client. To collect data from their marketing campaigns, a corporation needs to have the correct marketing strategy in place which will help in increasing their marketing returns. A corporation should focus on investing in a solid ROI evaluation process today for more effective marketing and sales tomorrow. The corporation can understand the impact of various marketing strategies by leveraging data and machine learning to deliver campaigns that help them achieve its brand’s goals more effectively and help its advertisers increase visibility and customer lifetime value.